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Yves Doucet

Senior Vice-President, Financial Media and relations with investors

Yves Doucet has over 25 years of experience as a communication specialist. Throughout his career, he had the opportunity to design and implement communication strategies for clients from different business sectors. He worked closely with different groups, including senior management teams as well as those in charge of human resources, marketing, finance, and investor relations. It allowed him to develop a thorough understanding of the corporate environment of public companies.

A seasoned writer, he is recognized for his creativity and ability to translate a business vision and related objectives into clear and meaningful messages. People who worked with him will mention that they appreciate:
• his scientific background that allows him to analyse and interpret technical data, in order to make them accessible to
a variety of audiences, including media representatives;
• his capacity to rapidly identify and fully understand any communication issue related to a project;
• his interpersonal skills that allows him to work efficiently with people from different professional backgrounds;
• his ability to motivate his collaborators in reaching common objectives.

1986 Yves Doucet begins his career as a public relations practitioner at Alcan, where he is promoted to the position of company spokesperson.
1993 He pursues as a consultant, offering his services to organizations from different sectors of activity, including manufacturing, engineering, environment, telecommunications and financial services.
2007 He joins the Caisse de depôt et placement du Québec as Director, Writing and editing services, to lead the team in charge of the production of corporate documentation.
2010 He is the new Director, Communications, at GLV Inc., an industrial group offering technological solutions to water treatment and pulp and paper businesses.
2011 He is recruited for the position of manager, Internal communications at BDC (Business Development of Canada).
2014 Yves Doucet positions himself in order to focus on what he does best: putting his skills to work with organizations to help them achieve their objectives in terms of strategic content development and communications with stakeholders.

EXPERIENCE

2014- SENIOR COMMUNICATION CONSULTANT
Communications Yves Doucet
• Consulting services and strategic writing related to corporate communications, including relations with stakeholders.

2011-2013 MANAGER, Internal communications
Business Bank of Development of Canada (BDC)
• Developing and implementing an overall internal communication plan to support the business transformation process
aiming at creating greater value for clients.
• Building a solid partnership with internal clients in order to propose them communication plans that will contribute
to the success of their projects.
• Supervising the internal communication team and overseeing the production of internal publications.

2010-2011 DIRECTOR, Communications
GLV Inc.
• Managing corporate communications, including international internal communications, media relations and financial
communications.
• Strategic consulting with the management with regards to the implementation of the company’s growth strategy and
positioning within its targeted markets.
• Writing documents in line with financial information disclosure requirements.
• Supervising the organisation of public events, including the annual general meeting and quarterly conference calls
with analysts and investors.

2007-2010 DIRECTOR, Writing and Editing Services, Corporate Communications
Caisse de dépôt et placement du Québec
• Managing the team in charge of the production of internal and external documentation.
• Strategic writing, including speech writing for senior executives.
• Overseeing an opinion survey to measure public perception about the organization.

2005-2007 ACCOUNT MANAGER AND SENIOR CONSULTANT
Cohn & Wolfe | Montréal
• Communication strategy to support the development of a steel plant construction project.
• Communication strategy to raise awareness about Société générale de financement du Québec and its newly developed
action plan.
• Strategic writing for an accounting firm’s senior executive.
• Annual reports, quarterly media releases and PowerPoint presentations for listed companies.

1994 – 2005 SENIOR COMMUNICATION CONSULTANT
Communications Yves Doucet

Corporate communications and issue management
• Issue analysis with regards to the Quebec forest industry.
• Communication strategy to support the implementation of a mining project in Madagascar.
• Strategic consulting with the management of a Canadian technology firm, ITEC-Mineral, related to a joint venture
project with a South African mining company.
• Issue analysis related to the development of a waste-disposal site.
• Content writing of communication tools used to present a mining disposal site project and facilitate its acceptance by
the local community.

Media relations
• Training session in Madagascar for the spokespeople of a mining project.
• Media relations related to the ITEC-Mineral reverse takeover.
• Media relations to support Teleglobe’s strategy related to the implementation of a worldwide satellite communication
system.

Internal communications
• Implementation of a global internal communication program at Transat.

1986-1993 SENIOR COMMUNICATION CONSULTANT
Alcan Public Relations Group
(Montréal, Quebec, Canada)

• External communications, including global media relations and issues management.
• Internal communication strategy related to a subsidiary downsizing program.
• Liaison with an opinion survey firm, CROP, to follow the evolution of the company’s reputation; presentation of survey
results to senior management.
• Implementation of the communication strategy related to the production facility replacement program in Saguenay.
• Announcement of temporary shutdown of smelting facilities due to a worldwide production overcapacity.
• Follow-up with media on the status of labour negotiations.

EDUCATION

1983 M.A. (Library and Information Sciences)
University of Montréal, Quebec, Canada

1981 M.Sc. (Chemistry)
University of Sherbrooke, Quebec, Canada

1979 B. Sc. (Chemistry)
University of Sherbrooke, Quebec, Canada

LANGUAGES

French and English

MEMBERSHIP

1988 – International Association of Business Communicators

Member of the Gold Quill Award Blue Ribbon Panel in 1994, 1995, 1997, 2000, 2002, 2012 and 2013